About us
Outway Lighting， brighter living！
Outway is an Australian premium outdoor lighting brand specializing in solar-powered smart garden fixtures with multifunctional designs. Rooted in the philosophy of“Minimalist Landscape Aesthetics + Zero-Carbon Technology”, we deliver eco-friendly, wire-free lighting solutions for households, gardening enthusiasts, and commercial spaces. Our modular design and seamless installation integrate Australian landscape aesthetics with cutting-edge technology, redefining harmony between artificial lighting and natural ecosystems.
Brand Commitments
✔ 100% Solar-Powered: Zero electricity costs, reducing carbon footprint with lab-verified data of 15kg CO2 reduction per lamp annually.
✔ 30-Minute Hassle-Free Installation: No wiring or professional tools required.
✔ 2-Year Warranty: 48-hour delivery from Australian warehouses, ensuring reliable after-sales support.
Vision
Accelerate zero-carbon transitions in household energy through solar adoption.
For the Planet
Empower DIY garden lighting with plug-and-play solutions, lowering the barrier to landscape transformation.
For Users
Redefine outdoor lighting standards by merging Australian design ethos with German industrial reliability.
For the Industry
Value Propositions
Eco Responsibility: Transparent carbon metrics and a "Plant 1 Native Tree per 10 Lamps Sold" initiative
Design Excellence: Collaborate with Australian landscape architects to create "invisible tech" aesthetics—hidden screws, seamless integration, and UV/storm/salt-corrosion resistance.
Localized Solutions: Rigorous climate testing tailored to Australian environments.
Brand Personality
Trusted Expert: Publicly share technical certifications (e.g., IP65 waterproofing lab reports).
Innovative Lifestyle Advocate: Offer customizable "DIY Lighting Kits" for personalized garden ambience.
Nature Guardian: Commit to biodiversity through tree-planting partnerships.
Company Overview
Founded: 2021
Headquarters: Melbourne, Australia
Focus: R&D, production, and sales of solar outdoor lighting systems
Product Portfolio: Solar lawn lights, wall lights, pathway lights, landscape decor lights, and smart control modules.
Market Presence: Direct sales in Australia (official website + offline retailers), expanding to Europe, North America, and Asia-Pacific.
